My story

A family tradition, from the south of France to Pakistan

My jams are the continuation of a family tradition that began in my great-grandmother's kitchen in the south of France.

01

Summers of Reine Claude

I've never known a summer where I was not watching her make jam from Reine Claude plums — a Mediterranean variety prized for its sweetness and golden colour. The recipe was simple, the whole family involved, and every batch was made with fruit picked at its best in her garden.

Those summers shaped the way I think about preserves.

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Jam wasn't simply a way of using seasonal fruit — it was a way of extending the season itself.

02

A new home, a missing taste

Long after the harvest had passed, opening a jar brought back the taste of summer. So when I moved to Pakistan, I found myself missing the kind of jam I had grown up with — full of natural flavour.

Unable to find anything similar, I began making my own using the traditional methods I had watched my great-grandmother follow, but with the fruits grown locally.

  1. South of FranceGreat-grandmother's kitchen & Reine Claude plums
  2. PakistanA new home, and the best fruit I'd ever seen
  3. Family & friendsThe first jars, shared around my own table
  4. 5+ yearsSmall batches, jar after jar, season after season

03

Small batches, same patience

At first, I made jam only for my family and friends. Their encouragement eventually led me to share it beyond my own kitchen, and what began as a personal project has now grown into a journey of more than five years.

Today, every jar is made in small batches, with the same patience and attention to detail that inspired me from the beginning. Rather than recreating the jams of France, I apply the same care and craftsmanship to the remarkable fruit found in Pakistan.

My aim is simple: to let the fruit speak for itself, and to make jams and marmalades that are honest, seasonal, and true to their ingredients.

Jade

Taste the jams